I just heard a radio ad. The phone rings and a little girl answers it, and tells her mom, hesitantly, that it's "for daddy". The mom answers the phone and, with her voice breaking says things like "you just asked a little girl about her dead daddy!" and "that was a year ago and you people have to bring him up and all just for a sale?!?" and she starts crying. The narrator then goes into a dont drink and drive spiel... "he left behind a beloved mother and child". PLEASE. After a year, you wouldnt cry at the mention of his name, no matter how unexpected the death was. Trust me.
So yeah, that ad was just incredibly stupid.